Marketing and Mobility
October 19, 2010
Normally marketers try to sell you their product by any way means but especially though your television and the things you read on the internet. Now the easiest and fastest way to get the anyones attention of through their cell phone. Anything from colorful, fun, loud to serious but alerting text messages, or a free app download for your company on their phones. Most people are active mobile media users and more people have a cell phone than a regular landline. Wireless internet access is very important to many people and a majority of the news, gossip and latest tech is seen though them as well. Marketers have to adapt to their followers and clients needs, this might just be the right way to do it. Mobile devices are the ultimate in one-on-one communications, but create a huge challenge for creatives and marketers. 40% of brands have already started their own text message campaigns and a large part of them have been multimedia. Mobile reach and click-through are easily measurable and often impressive. Get out there on mobile marketing, it might just boost your business.