Disconnected….
October 5, 2010
Public relations firms, marketing consultants, and interactive specialists all have the inside line to top level marketing executives. That crowd can be pretty risky and vicious so be prepared to fight it out to gain clients’ respect. Clients have a lot less confidence in the agencies they have chosen for their business and the agency’s ability to get their company to the new marketing era. Agency executives say that their contributions drive their clients marketing success but only 63% of marketers agree with that statement. Fixing the disconnection is no as hard as it seems. Agencies who fail to adapt to new marketing and media strategies will quickly loose many clients and business opportunities with possible future clients. Agencies that have the wanted new marketing skills and expertise need to learn how to communicate better with their clients. Some of the disconnection that agencies have with their clients is that they dont present their capabilities correctly and the their full potential. Clients dont realize their agencies full potential and dont think that they can fulfill their wants and needs. Most of the time when the agency doesn’t show their clients what they can do to their full potential the client assumes that the agency cant provide and leaves. This disconnection is a threat that cannot go unanswered. If this is happening to your agency then you need to get on your clients wave length and make sure you signal to them that you are their ideal strategic partner for more then traditional advertising.