Advertising, Marketing & Public Relations agency based in Miami

Ideas are the main part of an agency and what keeps it fresh with creativity. Ideas have to be treated like a fragile flower, well taken care of and sold even better. You cant expect your client to fully pick up the importance of you idea and appreciate it as much as you do. If you want to get your client to appreciate your ideas as much possible then all of those amazing ideas should be well presented in person thorough, well prepared presentation where your client can see all of their options clearly. The Creative Team which consists of a copy writer and an art director led by a creative director, starts to develop ideas for the client. Plan your presentation with detail and persuasion. Remember, you want you client to love this idea as much as you do and if you’re not fully into it they wont be either. Consider who is a better speaker to pitch the idea perfectly. also think about how the ideas should be presented, maybe in a humorous way or maybe its a more serious matter. Try to get someone to check the room the presentation is going to be in and check if there is a TV to connect a computer for the power point and of it is all working properly, or maybe check if you have everything in place for you client to just walk into a ready presentation. Try to avoid boring bullets and too much writing. Put the main points on the bullets and explain the rest yourself, it makes you look more prepared and secure of what you are trying to sell. Pitching your ideas can be difficult from time to time but following these easy tips will make it a breeze… GOOD LUCK!

Howard Grossage was an advertising genius whose wisdom just beginning to be understood by agencies and marketing experts after forty years of his death. He was a man living in a completely different era way ahead of everyone else. Grossage was a quintessential west coast adman who came up with the concept of “interactive” advertising way before it crossed anyone else’s mind or moreover the internet, understood the concept of one-to-one marketing before it was called that and recognized the value of engaging the consumer in a dialog which would be understood today to be customer generated marketing or presaging word-of-mouth. He owned a small agency of about 12 people, Freeman, Mander & Grossage, in San Francisco between 1950 and 1960. Grossage never really made a big amount of money off of the ad business he co-owned. Howard was more of an environmentalist but back then no one really knew what that term meant. He ran serial ads a that stopped in mid-sentence and picked up in the next ad a week later to advertise Irish Whiskey. If you read up on some techniques that grossage thought of and used often you might just be able to bring your agency to the top.

It can be a problem when your guesstimates turn into estimates and then they turn into a hard and fast quote. Then your vendor quotes run over budget and invoices keep coming in along with different purchase orders from the agency are never written. Billing more than you estimated makes the matters worse and often causes a bad relationship between you and your clients. This huge problem usually occurs when a client asks an innocent question like how much the ad costs, which is when you say a lower price than the actual price. It would be easier if you use a percentage of the media budget. Also remember to makes sure that you let there be adequate time for developing a real estimate. Try not to get too caught up in all of the new and different creative that when it comes to the estimate you just think of the right price and “wing it.” Make a note of every change the from the moment the document is sold. Try to write everything down so that you have a paper trail. The only way to get that money is to use the documentation. You make revised estimates according to the changes that come in. Try for all of the vendors you are using bill you ASAP. The smaller the vendor the more careless the billing and there’s nothing that gets the client more mad than a bill for something they thought was done and ready. If you dont have documentation make sure your invoice never goes over your estimate. Poorly executed timekeeping like late or sloppy time sheets are the cause to not being able to control your own internal costs which makes you look very foolish to your client. These guidelines should get you in line and keep your agency in check along with keeping you clients happy.

Normally marketers try to sell you their product by any way means but especially though your television and the things you read on the internet. Now the easiest and fastest way to get the anyones attention of through their cell phone. Anything from colorful, fun, loud to serious but alerting text messages, or a free app download for your company on their phones. Most people are active mobile media users and more people have a cell phone than a regular landline. Wireless internet access is very important to many people and a majority of the news, gossip and latest tech is seen though them as well. Marketers have to adapt to their followers and clients needs, this might just be the right way to do it. Mobile devices are the ultimate in one-on-one communications, but create a huge challenge for creatives and marketers. 40% of brands have already started their own text message campaigns and a large part of them have been multimedia. Mobile reach and click-through are easily measurable and often impressive. Get out there on mobile marketing, it might just boost your business.

“In the New?” Are you constantly checking the latest youtube video of the day, the newest blog update on your friends site, or even just updating your status on Facebook with a catchy phrase? Then you are most definitely “In the New.” It is important for agencies no matter how big or small to get the hang of all the new ways of promoting their site, product or business. Its most important to learn how they work, how effective one site is over the other, and what site is worth investing time and money over and which site is not. Usually your clients are going to want the latest in technological promotion and advertising, and if your agency cant step up to the plate, well then say good bye to you client because they’re going to go somewhere else. Start blogging and start a page on a social network site, like facebook, twitter or myspace. Blogs, Videos, Mobile, Podcasts, Webcasting,Wikipedia, Social Networking, Mass Text Messaging, Mass Emails; are just a few of the options that tou can offer you client and your own agency. Adding constant updates on your pages, by telling people what your client has to offer, can help sales increase and make you client very happy at the same time. New Media options are not only a huge influence on people but also changing marketing as we know it.

Boeing wants to begin to fly people into “Space”… better said, Earths lower orbit. Boeing and a Company from Virginia have agreed to begin selling seats on the space craft. The full price of these seats has not been released much less decided on but once they begin to develop the space craft the price will be announced. These seats will be sold to individuals along with companies and nongovernmental groups and organizations; US federal agencies will be sold the seats as well. Boeing and its partner still need a response from NASA to continue the project since that is where people would board the space craft. The space craft will be able to cary seven people and expected to be out in the public eye by 2015. everyone is very excited to see where this project goes and what happens… see you in Earths lower orbit!